Social media analytics market Revenue, Future Growth Opportunities Trends, Industry Key Players, Regional Forecast To 2027
The global Social media analytics market is Segmented, By Type into(Solution, Services Support & Maintenance, Consulting Services, Training & Education), By Deployment into(Cloud, On-Premise), By Organization Size into (Large Enterprises, Small & Medium Enterprises), By Application into(Customer Segmentation & Targeting, Multichannel Campaign Management, Competitor Bench Marking, Customer Behavioral Analysis, Marketing Measurement and Others)and By Vertical into(BFSI, Healthcare, Education, Media & Entertainment, IT & Telecommunication, Retail, Government and Others),Global Demand Analysis & Opportunity Outlook 2027.
Social media analytics
is in-depth study of an individual’s personal information from social Media. It
helps in tracking the trend and behavior of consumers accessing the e-commerce
website.
Using social media analytics helped the
marketing companies to easily access the information of people to notice the demand
and expectation of people for upcoming products.
Social media analytics
is used by various ecommerce industries such as amazon, Flipkart and Snapdeal
to witness the trend of market and demand of consumers for any particular
product.
Market Forecast and trends
The global social
media analytics market is expected to reach USD 3.7 billion in 2017 to USD 19
billion in 2027 with a significant CAGR of 28% till the period of 2018-2027.
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North America is
slated for largest market share in forecasted period backed by increasing use
of social networking websites such as Facebook, twitter, instagram and
snapchat. Additionally, increasing trend for online buying and selling products
is also expected to positively support the growth of market in forecast period.
Additionally, Asia
pacific is expected to showcase modest growth for Social Media Analytics market
in forecast period with rising competition amongst the ecommerce business
operators.
Growth Drivers
Interest of retailers
for collecting customer’s data for tracking their interest behavior and demand
for newly launched products is driving the growth of market.
Rise in demand for
online trading is anticipating the Social Media Analytics market to grow in a
significant manner. Increasing crowd in social networking sites over past few
years is also supporting for the growth of social media analytics market in
forecasted period till 2018-2027.
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Rise in marketing
campaign from various online shopping sites such as Amazon, Flipkart and
Snapdeal is driving the growth of market.
Challenges
One of the challenging
factor that is hampering the growth of global social media analytics market is
increasing online frauds using various social media networking sites in
ecommerce industry.
The report titled “Global
Social Media Analyticsmarket: Global Demand Analysis & Opportunity Outlook
2025”delivers detailed overview of the global social medial
analytics in terms of market by type, by deployment, by organization size, by
application, by vertical and the region.
Further, for the
in-depth analysis, the report encompasses the industry growth drivers,
restraints, supply and demand risk, market attractiveness, BPS analysis and
Porter’s five force model.This report also provides the existing competitive
scenario of some of the key players of the gl0bal Social Media Analyticsmarket
which includes company profiling Brand watch, Google Analytics,
HootSuite, Radian6, Simply Measured, SocialBro, Sprout Social, SysomosTopsy,
Brand watch, Google Analytics, HootSuite, Radian6, Simply Measured, SocialBro,
Sprout Social, Sysomos and Topsy. The profiling enfolds key information of the
companies which encompasses business overview, products and services, key
financials and recent news and developments. On the whole, the report depicts
detailed overview of global Social Media Analyticsmarket that will help
industry consultants, equipment manufacturers, existing players searching for
expansion opportunities, new players searching possibilities and other
stakeholders to align their market centric strategies according to the ongoing
and expected trends in the future.
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